Meet the team


Meaning of Beulah: Consecrated to God, married to the land -Isaiah 62:4


Joost Pretorius
– founder of Beulah / Professional Hunter

Growing up in the countryside, as a young boy Joost always had a self made knife, ball bearings and a kettie in his pockets. Joost started hunting at the age of 5,  shooting birds with his homemade Kettie. Even when he was old enough for the family air gun, and had to ran back home every time he take a shot for somebody to help him load again because he was not strong enough, it didn’t stop him from hunting.  Later in life when he upgraded to the .22, he sold the upland birds to the farm workers for pocket money. Joost have a welcome personality and socialize easy with people.

“Hunting is in my blood, but through the process I’ve learn that nothing comes easy in life and that you have to earn your shot.”

Janine Pretorius —co founder of Beulah / Marketing (Graphics, photography) and admin

As a full time professional photographer from 2000, Janine can capture anything and turn it into a feeling.
“Graphics, imagery and design will ALWAYS be how I think, walk and talk.”

Jonas – Field Guide/dog handler

A kind, loyal and patient friend to people and animal. He grew up among the  birds on the Springbok flats while his mother was working in the crop fields. An excellent guide in the hunting field and he can truly think like a bird. 

Jonas is brilliant with the dogs, and with him the saying must be changed to: “A dogs best friend”